Facebook offers the dummy’s guide to mobile advertising

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads

Data Management Android WiFi File Transfer

Cruising Through the Content Browser Using Wireless Smartphone

Transfer content from your PC to the Android-based smartphone is easy. Several methods can be used for it. You have a choice of using a regular cable connection represented USB port or wireless connection represented by bluetooth and WiFi. If you have a router that is connected to the PC and smartphone in one network, it can use wireless connections to share data without bothered by wires.

d4-436-wifiWiFi File File Transfer offers ease of operation. You pass enough alone installation on a smartphone. When run, the application will detect your internet protocol (IP) on the computer and then instantly displays the IP address of the smartphone. Later on smartphone app will display an IP address that is automatically configured. To connect the smartphone to the computer, you just enter the IP address displayed on the smartphone via the browser and automatically you can directly access the entire contents of the smartphone via browser.

Automated storage media on a smartphone will instantly appear in the browser like a file manager in Windows. You stay down all the existing content on the memory card and can perform various commands such as download, delete, copy, or rename. You can also combine all or part of existing content by performing compression in a ZIP format and make the content. The application also displays a special shortcut to a content-based image file directory with the name of the Media Gallery.

Polytron Wizard II smartphone Crystal W3430

Bening sequel

In this year, seems the more prevalent use of multiple processors on a variety of devices. The goal, presents a better performance on the gadget. Polytron also updating its lineup via Crystal Wizard II (model W3430) which has brought dual core. This increase is expected to bring better ability for the device to process the data.

U3-435-PolytronJika the previous Wizard series (W2400 – PCplus 418) Polytron still using single core 1GHz CPU, the W3430 used MT6577 1GHz dual core processor from MediaTek. This is the CPU that was booming among gadget makers from China and locally. This is thanks to a hefty CPU capabilities at more affordable prices. Unfortunately, the capacity of the main memory is still 512MB. This seems intended to suppress the price of this product.

In this product, Polytron has upgraded on the screen. Now, the Super AMOLED panel used so that the screen resolution is 480 × 800 pixels looks sharp and bright. Cool again, to protect the screen the “nodes” added a layer of solid glass Gorilla Glass to prevent scratches / collision. Polish on the screen seems to be a mainstay on the successor Polytron highest smartphone (currently) on the market.

In addition to presenting a brilliant visualization, graphical interface in Polytron Wizard Crystal II W3430 is also quite interesting, including Skins Theme. Here also have prepared some useful applications such as Kingsoft Office for processing documents to popular social media applications. Polytron also provides access to applications through the facility suggested Suggested Apps and TelkomStore (provided by PT Telkom). Media’s own internal storage capacity of 4GB device. This storage is divided into two 2.1 GB for installation applications and about 400 MB to be accessed by users.

One of the coolest mainstay in Polytron Wizard Crystal II W3430 is a quality 8 megapixel camera. The resulting image quality is quite good PCplus according to its class. Panoramic photo function that combines nine photos were fairly decent. These features include HDR (High Dynamic Range) to get good photos in dimly lit situations.

Although the kitchen spur that is not too high, Polytron Wizard Crystal II W3430 still having an excellent features. Various facilities such as AMOLED + screen Gorilla Glass coating, a dual SIM connection, to access to perform system tuning is an attractive offer. This device is suitable for those who want to look unique among popular brands.

HTC Mini – the latest version of HTC Smartphone Has Officially Introduced in Indonesia

Some time ago, mobile phones HTC has officially launched in Indonesia. This smart phone can be considered quite innovative and brought some technology like the HTC BlinkFeed, Zoe HTC, HTC and HTC Sense BoomSound. Such features make this smart phone is different compared to other Android phones. To reach consumers who preyed HTC cheaper and smaller, HTC has launched the HTC Mini in Indonesia.

Arguably HTC Mini is a mini version and lighter than previous versions of HTC. This smart phone has embedded 1.4 GHz Qualcomm Snapdragon processor core 400 using two with Adreno 305 graphics. In addition, this phone is using the Android operating system V 4.2.2 Jelly Bean.

 

For full technical specifications from one HTC handset are as follows:

4.3 “720 x 1280 Super LCD2 capacitive touchscreen Corning Gorilla Glass 3
HTC Sense, HTC Blinkfeed, Boomsound HTC, HTC and HTC Zoe Ultrapixel
Qualcomm Snapdragon Processor 400 Dual Core 1.4 GHz
Adreno 305 GPU
1 GB of RAM
16 GB internal capacity
4-megapixel rear camera and 1.6 megapixel front camera
Micro USB 2.0 connectivity, DLNA, Bluetooth, and Wifi
Already equipped with Android Jelly Bean version (4.2.2)
As seen above, the hardware specs of HTC HTC Mini One to see cuts. However this phone still has good hardware specs and still be able to enjoy the features of HTC BlinkFeed, Zoe HTC, HTC and HTC Sense BoomSound innovative. To use the camera itself is still the 4-megapixel resolution with HTC Ultrapixel technology. From the look of the phone, similar to the HTC One and still made of aluminum but with a plastic periphery.

The phone is perfect for those who want to try and enjoy the features of HTC but with a cheaper price. For in Indonesia itself about the price and when it was officially sold there is still no clear information, the new HTC Mini HTC just introduced officially in Indonesia

Monoprice 27″ IPS-G Pro LED Monitor WQHD 2560×1440

Monoprice is among the more interesting companies you probably haven’t heard of. Started out of an apartment around a decade ago, the company initially sold everything at a single price, hence the name. That business model may have worked when the product line was mostly cables and connectors, but the company now offers a diverse array that includes monitors (more in a moment), home theatre screens, graphics tablets, headphones, apocket-size pico projector, an action cam, even electric guitars – and, yes, cables, connectors and accessories as well. It’s a lineup with no seeming rhyme or reason, other than quality products at bargain prices.

And that actually is the rhyme and reason behind Monoprice products. According to CEO Ajay Kumar, the company looks for categories where vastly overpriced products predominate. That gives Monoprice room to create and sell products at dramatically lower price points, while still maintaining strong profit margins.
“We are in the right place at the right time with our business model,” says Kumar, who joined the company in July 2011. “We offer the same cable or accessory as national retail brands, but for much less cost. However, we are not cutting corners as we employ high-quality manufacturing partners who work with our specs. Our markup is much lower and we pass those savings to our customers. Monoprice brings them a value proposition they can’t find anywhere else.”
And that leads us to the Monoprice 27″ IPS-G Pro LED Monitor WQHD 2560×1440 Product ID 10489, which is what you came here for. I’ve been rocking this 16:9 (widescreen) monitor for over a month now and it’s stunning. Let’s take a look at the stats and find out why.
Start with the size, 27″. You don’t have to join Grindr to know that size matters. A larger screen means that you can work easily with more windows at once. It makes copying files and editing text and spreadsheets easier and obviously makes working with pictures and video more convenient, if that’s your thing. And if you’re a gamer, a large screen is essential. Ditto if you are, for instance, a daytrader or a designer.
Hand in glove with size is resolution. “WQHD” may sound like a Minneapolis TV station, but it means 2560 x 1440 pixels. Some 27″ screens max out at regular Full HD, which is 1920 x 1080. The higher resolution of the Monoprice unit means that more detail is visible, if your PC’s graphics card supports it. If not, you’ll be limited to 1920 x 1080 (or less, if your PC is really old). A large screen with high resolution allows you to display more information. It makes it easier to do more with your PC.
Since we’re talking graphics cards, another nice feature of the Monoprice 10489 is that it supports four different types of interface: HDMI 1.4, DVI, VGA and DisplayPort 1.2. That means that the monitor is bound to work with your existing graphics card. The package includes VGA and DVI-D cables, but these are standard length (around 6′). Because of the size of the monitor, it’s much easier to use longer cables – you can plug
Adobe completes $600M purchase of Neolane

Calif. (AP) — Adobe Systems Inc. said Tuesday that it has closed on a $600 million purchase of Neolane, a French company that provides technology for marketing campaigns.

Adobe, which makes Photoshop and other creative software and is shifting its business to a subscription model, said that Neolane would bolster its digital-marketing services.

The San Jose, Calif., company already has digital marketing services, including analytics and targeting. Neolane’s technology, meanwhile, helps companies manage marketing campaigns on the Internet, email, social media and mobile devices, as well as through call centers and direct mail. It has more than 400 customers around the world, many of whom also used Adobe services.

When it announced its plans for the deal last month, Adobe said buying Neolane would not significantly affect its results this year. The company couldn’t estimate the effect of the acquisition on future earnings.

Adobe’s stock closed Monday at $48.28, up 28 percent this year.

Google’s Chromecast could throw your mobile and browser games onto your TV

Google was announced The Chromecast, a small WiFi-enabled HDMI dongle that may well prove big news for bringing mobile and browser games to your living room.

The Chromecast plugs into your television’s HDMI slot, and allows you to send content from Android and iOS devices to the TV screen via Wi-Fi, while also supporting Chromebooks, and the Chrome web browser for Mac and Windows.

The device that is connected to the Chromecast then controls everything you see on the TV. The one caveat is that mobile apps need to integrate the Googlecast SDK to be able to send content across (apps in a Chrome web browser will work via “Chrome tab projection.”)

The device costs $35, and is already available to purchase directly from the Google Play Store. Notably, the possibility of projecting mobile and browser games via the device is not mentioned on the official website, which focuses on the video and music capabilities of the device.

As such, there’s no word as-of-yet regarding whether games will be fully supported, or whether input lag will cause issues for this particular line of fire.

Chat apps ‘Nimbuzz Messenger’

Chat on Instant Messenger Applications Through One Application

Nimbuz is a place for you who have an account on a popular instant messenger applications. So by using Nimbuzz, you can chat on Yahoo Messenger account, Facebook Chat, or Google talk, through one application that is Nimbuzz.

d6-435-nimbuzzMetode it uses diverse, can through desktop applications that must be installed first, or can be directly through the browser by logging in using an account on the official website through Webchat feature. To check if the connection is using Nimbuzz goes well, provided a useful bot to respond to the chat that you do.

Nimbuzz also has the facility to call abroad at a cheaper cost than using regular telephone rates. You do this by purchasing credits through Nimbuzz! Out with the subscription fee is offered. Similarly, the video chat facility if you have a webcam or a camera that supports it. Share files such as audio, image, or video are also possible as most similar applications.

Nimbuzz Messenger comes complete various platforms, ranging from PC desktop to mobile. For the mobile platform is available on Android based operating systems, iOS, Blackberry, Windows Phone, Symbian and Java. Nimbuzz also features a comprehensive list of some brands of mobile phones that support this application. And users can perform a cross-platform chat so that you more easily in touch with relatives in cyberspace.

Microsoft Internet Explorer Pushes Beyond Second Screen To Companion Web

“We’re at a tipping point with connected devices,” a recent blog post from Microsoft Microsoft‘s Internet Explorer team reads. “Every day, 3.6 million mobile devices and tablets are activated worldwide. That’s over five times more than the number of babies born each day!” They’ve got a point, but it is a sad irony for Microsoft that so few of those mobile devices run their software.

But Microsoft has sold more than 70 million Xbox 360s and has a very TV-centric followup, the Xbox One, coming in November. As Forbes.com contributor Tristan Louis points out in today’s post on Smarter TVs, ”the upcoming battle for the living room is a chance to redeem itself and turn its fortune around.” The parody video that Louis refers to shows all of the instances of the words “TV,” “television,” “sports” and “Call of Duty” in the launch announcement. Although the announcement raised the ire of hard core gamers, the emphasis on TV (and perhaps the two things TVs are most used for, watching sports and playing Call of Duty) must have been highly intentional.

Games have been Microsoft’s route into the living room, but that strong association is now an impediment to its more generalized assault of the living room. Non-gamers are probably thinking more about the future AppleApple TV than about the Xbox as their upgrade path to interactive TV. In response to this perception, Microsoft has launched a new program called “Companion Web.” The idea is to facilitate real time interactions between different devices. And because Microsoft has no footprint to speak of in the world of mobile, they are now trying to emerge as a unifying force between iOS and Android.

The problem Microsoft is trying to solve (other than the risk of their own irrelevance) is that “the majority of sites on the web are built for only one device at a time.” The user can search for related information to what they are watching on their TV, for instance, but real time it ain’t. And content owners can make second screen experiences, but they have tended to be operating system (and sometimes even device) specific. Microsoft is after a more generalized solution that does not impose an unmanageable burden on developers.

“Regardless of who makes the device or software that powers the device, the Companion Web enables the internet to bridge the gap between these devices,” the IE blog post reads. “For developers, Companion Web represents an opportunity to reuse code that works across multiple scenarios, enabling greater reach and ways to engage an audience. For consumers, Companion Web means you’ll seamlessly move from one device to the next, interacting with your photos, videos, music, movies, television shows, files, and more.”

Companion Web would seem to be a more generalized version of the Xbox SmartGlass, which also allowed you to interact with your TV via Windows devices and select iOS and Android devices, but only on very specific games and content. The promise of the Companion Web is of a much broader range of experiences that the user could have between devices.

So far, Microsoft has released three such “Companion Web experiences” working with outside developers. I became aware of the

TSP Symposium 2013 Keynotes to Focus on Quality Practices for Critical Software

The Carnegie Mellon University Software Engineering Institute (SEI) has announced the slate of software engineering thought-leaders who will serve as keynote speakers for the Team Software Process (TSP) Symposium 2013. Held in Dallas, Texas, on September 16-19, the TSP Symposium 2013 keynote line-up includes Bill Curtis, senior vice president and chief scientist with Cast Software; Enrique Ibarra, senior vice president of technology of the Mexican Stock Exchange (BMV); and Robert Behler, chief operating officer of the SEI.

The symposium theme, When Software Really Matters, explores the idea that when product quality is critical, high-quality practices are the best way to achieve it.

“When a software system absolutely must work correctly, quality must be built in from the start. A disciplined approach to quality also offers the benefit of lower lifecycle costs. The TSP promotes the application of practices that lead to superior, high-quality products,” said James McHale, TSP Symposium 2013 technical chair. “Our keynote speakers and representatives from industry and government organizations from around the world will share how using TSP helps organizations build quality in from the start when there’s no room for error.”

  • Curtis will assert that the stakes for software-caused operational problems are now larger than ever, approaching a half-billion dollars per incident. Every other aspect of the business is managed by numbers, including IT operations. Software lags behind, however, because the culture of craftsmanship still prevails. Curtis’s talk will challenge that culture: Quality measurement will be challenged for under-measuring non-functional, structural quality, the cause of many operational disasters. Productivity measurement will be challenged for not penalizing baselines when rework is shifted into future releases as technical debt. Software measurement will be challenged to better express outcomes in terms that justify investments for improving quality. The word “quality” will be challenged as the wrong way to frame the argument. Curtis will propose a measurement stack or measurement pyramid to help translate software numbers to business numbers. At the foundation of this pyramid are the Personal Software Process (PSP) and TSP.
  • Ibarra will detail the Mexican Stock Exchange’s (BMV) broad plan of technological renovation that included migration to a new state-of-the-art data center and creating new operational systems with better functionalities and quality attributes. Since 2005, the BMV, which is responsible for operating the cash and derivatives market of the country and is the only exchange in Mexico, has faced the constant challenge of accommodating an exponential growth of demand for its transactional services as well as pressure from the market to offer services with better response times and functionalities. One of the most challenging software projects included in this technological renovation plan was the redesign and construction of the operational system known as the trading engine, which has strict and ambitious requirements for speed (latency), scalability, and continuous availability. The new system, which was to be designed and built internally, and the project were called MoNeT. The BMV had two goals for MoNeT: making sure a carefully considered and reviewed system architecture was in place prior to building the system and adopting a software development process that maximizes the quality of the new system and ensures that it complies with its intended quality attributes. Ibarra will describe the most relevant

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